CricAI

CricAI is a revolutionary product aimed at enhancing the cricket experience for players and enthusiasts in the United States. As the product manager, I led the development of this innovative solution to capitalize on the growing interest in cricket within the USA.

The Challenge

Despite cricket's global popularity, it has struggled to gain widespread adoption in the USA. However, recent trends show increasing interest, particularly among immigrant communities. The challenge was to create a product that could:

1. Accelerate the growth of cricket in the USA

2. Provide value to both novice and experienced players

3. Leverage technology to improve player performance

4. Capitalize on the emerging cricket market in key states

Research and Analysis

Market Research

  • Cricket market size valued at $298.91 Million in 2022, projected to reach $369.9 Million by 2028 (CAGR of 3.62%)

  • Approximately 200,000 cricket players in the USA as of 2019, up from 30,000 in 2006

  • 204 registered leagues across the USA, with Texas, California, Illinois, New Jersey, and New York leading

User Research

Created user personas and empathy maps to understand the needs of:

  • Novice players looking to improve their skills

  • Experienced players seeking advanced training

  • Coaches and academies requiring performance tracking tools

Competitive Analysis

  • Analyzed existing cricket training products and apps

  • Identified a gap in the market for AI-powered, data-driven training solutions

The Solution: CricAI

Mobile Application

  • Performance tracking and analysis

  • AI-powered technique improvement suggestions

  • Virtual coaching and personalized training plans

AI-Powered Video Analysis

  • Skeletal tracking for batting and bowling actions

  • Technique comparison with professional players

  • Injury prevention recommendations

Smart Cricket Ball

  • Embedded sensors to measure speed, spin, and swing

  • Real-time data transmission to the mobile app

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Development Process

Prototyping

  • Created multiple iterations of the smart cricket ball

  • Developed wireframes and prototypes for the mobile app

GTM Strategy

Targeted Marketing

  • Focused on states with high cricket participation and immigration from cricket-playing countries

  • Partner with local cricket leagues and academies

Testing

  • Conducted user testing with players of various skill levels

  • Iterated on the product based on feedback

Freemium Model

  • Basic features available for free to encourage adoption

  • Premium features and advanced analytics offered as paid subscriptions

MVP Launch

  • Planned initial version release in top 5 states: California, Texas, New Jersey, New York, and Illinois

Strategic Partnerships

  • Collaboration with Major League Cricket teams for endorsements and exposure

  • Engaged with USA Cricket for grassroots development initiatives

Future Roadmap

  • Expand to additional states with growing cricket interest

  • Develop features specifically for women's cricket to promote inclusivity

  • Integrate with wearable devices for more comprehensive performance tracking

  • Explore partnerships with international cricket boards for global expansion

Want to explore more?

Contact me! :)