Azima is here to change the way women in Saudi Arabia experience beauty care. We know that juggling work, family, and self-care can be tough—especially when transportation or communication gets in the way. That’s why we’re bringing salon-quality services right to their homes, offering a seamless and comfortable experience. With Azima, it’s all about convenience, whether it’s booking in your language, choosing your stylist, or enjoying top-notch services without stepping out the door.

Key Problem Statements

Women struggle to balance professional and personal care needs.

  1. Limited access to transportation impacts the ability to visit salons.

  2. Language barriers affect communication between expatriate women and salon service providers.

  3. The beauty industry faces sustainability challenges, including reliance on single-use plastics.

Market

Solution

Azima offers a platform that:

  • Connects users with certified, multilingual beauty professionals.

  • Provides home-based salon services, allowing users to schedule appointments at their convenience.

  • Ensures high standards of hygiene through sustainable practices.

  • Is accessible starting at SAR 2 per minute, emphasizing affordability and convenience.

Local Woman:
Prefers home-based salon services due to transportation dependency and busy schedules.

Expatriate Woman (35, Homemaker):
Seeks multilingual stylists for comfort and improved service experience.

Business Model

Key Partners: Local salons, independent professionals, product suppliers, technology providers.

  • Value Proposition: Convenience and high-quality home salon services for users, and a new revenue stream for service providers.

  • Customer Segments: Busy professionals, expatriates, women with travel limitations, parents, and aspiring entrepreneurs.

  • Revenue Streams: Service commissions, franchise fees, product sales, and certification programs.

Competitive Analysis

Competitors include local salons, regional apps like Baheya, and international platforms such as Glamsquad.

Azima differentiates through its multilingual support, certified stylists, and user-friendly booking process.

Impact and Vision

Mission: To provide exceptional beauty care services at home, emphasizing client satisfaction and safety.
Vision: To empower women across Saudi Arabia by providing salon-quality services at home, promoting autonomy and sustainability in the beauty industry.

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Future Roadmap

  • Expansion into the B2B and B2C beauty product markets.

  • Launch of additional services like skincare, personal nutritionist, and stylist consultations.

  • Goal to secure pre-seed funding and scale operations across Saudi Arabia.